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WEBSITE PRIVACY POLICY cheerfulway.pt
IDENTIFICATION OF THE DATA CONTROLLER
- Name: Cheerfulway, Lda
- Registered Office: Estrada de Santa Eulália, Apartado 1059, 8200-998 Albufeira, Algarve
- NIPC: 509863566
- Telephone: +351 289 583 720 (call to the national fixed-line network)
- E-mail: reservations@cheerfulway.pt
DUTY TO INFORM
The protection of personal data of natural persons is governed in Portugal by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (“GDPR”) and by Law no. 58/2019 of 8 August, which ensure the protection of natural persons with regard to the processing of personal data and the free movement of such data.
“Personal data” means any information, of any nature and regardless of the medium on which it is recorded, including sound and image, relating to an identified or identifiable natural person. Therefore, such protection does not apply to data relating to legal entities.
A person is considered identifiable when they can be identified, directly or indirectly, in particular by reference to an identification number or to one or more specific elements of their physical, physiological, psychological, economic, cultural or social identity (for example, their name associated with their telephone number or e-mail address).
By reading this Privacy Policy, the User is informed about the processing of their personal data carried out by Cheerfulway, Lda through the website cheerfulway.pt.
PURPOSES OF THE PROCESSING OF PERSONAL DATA
The personal data that we collect and process through the above-mentioned Website will only be used for the following purposes:
1. To manage the contracting of services carried out through the Website, such as contact requests or reservation management;
2. To periodically send communications containing news related to the activities of Cheerfulway, Lda and the sector in which it operates;
3. To carry out anonymous and aggregated analysis of the use of the services, in order to identify User habits and trends, with a view to improving the services offered and meeting the specific needs of Users;
4. In the event of a contractual relationship, the data collected through this Website, together with any other data obtained within the scope of the contractual relationship, will be used for human resources management, to ensure compliance with legal obligations and to provide employees with the means necessary to carry out their professional activities;
5. To comply with national and international legal provisions or to execute an order issued by the competent judicial authorities;
6. To comply with legal obligations arising from applicable data protection legislation, as well as to exercise data subjects’ rights, in particular the defence of a right in legal proceedings.
Cheerfulway, Lda guarantees the confidentiality of all data provided. Although Cheerfulway, Lda collects and processes data securely and takes measures to prevent its loss or manipulation, using the most appropriate techniques for this purpose, it should be noted that the collection of data over open networks does not allow personal data to circulate under conditions of absolute security, and there is a risk that such data may be accessed and used by unauthorised third parties.
Failure to provide data identified as mandatory may make it impossible to respond to the data subject’s request.
LEGAL BASIS FOR THE PROCESSING OF PERSONAL DATA
Cheerfulway, Lda processes Users’ data:
1. when they provide their free, specific, informed and unambiguous consent to the processing of their personal data for specific purposes; and/or
2. when it is necessary for the performance of a contract to which the User is a party, or for taking pre-contractual steps at the User’s request; and/or
3. to comply with legal obligations to which Cheerfulway, Lda is subject; and/or
4. for the purposes of the legitimate interests pursued by Cheerfulway, Lda or by third parties, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.
The User guarantees that the information provided is true, accurate, complete and up to date, and is responsible for any damage or loss, direct or indirect, that may be caused as a result of breaching this obligation.
Where the data provided belongs to a third party, the User guarantees that they have informed that third party of the matters contained in this document and obtained their authorisation to provide their data to Cheerfulway, Lda for the purposes indicated.
RETENTION PERIOD
Cheerfulway, Lda will only retain and process personal data for the period that is necessary or required to fulfil the purposes described above, applying appropriate data retention criteria to each processing activity and in accordance with the applicable legal and regulatory obligations.
Cheerfulway, Lda retains personal data in its systems in such a way that data subjects can be identified according to the following criteria:
– for a period no longer than necessary to fulfil the purposes for which the data was collected, unless legal or contractual obligations provide otherwise;
– to comply with specific legal or contractual obligations;
– where applicable and lawful, until the Data Subject requests objection to or erasure of their data.
DATA DISCLOSURE
In addition to disclosures made in compliance with legal obligations, the personal data of the Data Subject may be accessed, in addition to Cheerfulway, Lda, by:
– external service providers of Cheerfulway, Lda, acting as data processors;
– national and international companies belonging to the same group as Cheerfulway, Lda;
– authorities in general, administrations, public entities and bodies, both national and international;
– Cheerfulway, Lda
INTERNATIONAL DATA TRANSFERS
The personal data collected will be processed within the European Economic Area, and there will be no international transfers of data to third countries or international organisations.
In the event that personal data is processed outside the European Economic Area, this will only take place following the adoption of appropriate safeguards and the required level of protection, in accordance with personal data protection legislation.
INFORMATION SECURITY
Cheerfulway, Lda has implemented appropriate technical and organisational security measures to ensure the security of the personal data provided by the User, with the aim of preventing its alteration, loss, processing and/or unauthorised access, taking into account the current state of technology, the nature of the data stored and the risks to which it is exposed.
Personal data is processed with the level of protection required by law to ensure its security and prevent its alteration, loss, processing or unauthorised access, taking into account the state of technology. The User acknowledges and accepts that security measures on the Internet are not impenetrable.
If Cheerfulway, Lda engages other entities to provide services involving the transfer of personal data, such entities will be required to adopt the necessary technical and organisational measures to protect personal data against destruction, loss, alteration, disclosure, unauthorised access or any other form of unlawful processing.
EXERCISE OF RIGHTS
In accordance with the provisions of the GDPR, the User may exercise their rights of access, rectification and, where applicable, restriction of processing, erasure, data portability, objection and withdrawal of consent, under the terms of the GDPR, by submitting a written request through any of the following means, specifying the right or rights they wish to exercise:
– E-mail: reservations@cheerfulway.pt;
– Postal address: Estrada de Santa Eulália, Apartado 1059, 8200-998 Albufeira, Algarve
SUPERVISORY AUTHORITY
The User also has the right to lodge a complaint with the Portuguese Data Protection Authority (Comissão Nacional de Proteção de Dados) regarding matters relating to the exercise of their rights and the protection of their personal data, should they consider that their data protection rights have been infringed.
THIRD-PARTY PAGES
The Website may contain advertising, links or other content that links to or redirects Users to pages and services of providers, advertisers, affiliates, sponsors of Cheerfulway, Lda and other third parties.
However, Cheerfulway, Lda does not control the content or links appearing on such pages and is not responsible for the practices used by those pages or websites. Cheerfulway, Lda advises Users to consult the privacy policy of such pages, as well as their terms and conditions.
Any search or interaction on another website, including those containing an external link to the Website, is subject to the terms and conditions of that website. Cheerfulway, Lda shall under no circumstances be responsible for such access or use.
PROCESSING OF DATA CARRIED OUT BY THE COMPANY THAT DEVELOPS AND MANAGES THE WEBSITE AS AN INDEPENDENT DATA CONTROLLER
Without prejudice to the processing of data collected through the Website being the responsibility of Cheerfulway, Lda, as identified above in Section 1 of this Privacy Policy, we inform the User that MIRAIFUTURE PORTUGAL, LDA., with registered office at Buganvília Plaza 1, Quinta do Lago, 8153-013 Almancil and NIPC 515 139 092, may, in specific circumstances, act as a Data Controller, independently determining the purposes and means of processing.
This applies, in particular, to data processed to ensure the operation, maintenance and security of the booking engine.
In such cases, the User’s data will be processed in accordance with the information below:
– Purpose: to ensure the operation, security and continuous improvement of the Website;
– Legal basis: legitimate interest;
– Retention period: for the period strictly necessary to fulfil these purposes.
Mirai ensures that, even in these circumstances, it only processes the data that is strictly necessary, adopting appropriate technical and organisational measures to ensure its security and confidentiality.
The User may exercise the rights referred to in Section 9 by submitting a written request through any of the following means, specifying the right or rights they wish to exercise:
– E-mail: portugal@mirai.com;
– Postal address: Buganvília Plaza 1, Quinta do Lago, 8153-013 Almancil
The User may also exercise the rights provided for in Section 10.
CHANGES TO THE PRIVACY POLICY
In order to ensure that this document remains appropriate, Cheerfulway, Lda reserves the right to review this Privacy Policy whenever it considers appropriate. Users are therefore advised to check this Privacy Policy regularly and/or whenever they access the Website.
Updated on 11/09/2026.