Cheerfulway will be present, showcasing their products and tourism offerings and strengthening Cheerfulway brand that has been consolidating heavily on the Portuguese market.
The first edition of Expo Abreu arrives in Lisbon 15 and 16 November. The fair, with free admission, will take place at Pavilion 2 of FIL.
The initiative, conducted by Viagens Abreu, assumes itself as the "first Winter travel market held in Portugal." The objective assumes the organization in a statement, is "to unsettle the Portuguese proposals to travel at very affordable prices, helping to minimize the seasonality of the sector."
The snow will be the featured product, with the right lane ski simulator and snowboard in full enclosure. But the deal also pass the national market for cruises, great travel, theme parks and city breaks, without forgetting the festivities of the season: New Year, Carnival and Easter.
In total there are 50 outlets in the room, to which are attached Abreu 89 stores nationwide, ensuring "the same products at the same prices and benefiting from the same discounts." The promotions come in some proposed journey, reaching 50% and are valid until the first week of April.
The event - which will complement the exhibition World Travel Abreu, conducted by the agency for 11 years - is free entry and runs from 11am to 20h 15 days; and 16th between 11am and 18h.
The fair is supported by a booklet of nearly 300 pages, which included the supply of the different operators present, is already being distributed online and in print.